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Build products people actually love to use.

I’m Katarina, a Senior UX Researcher and  Consultant with 20+ years of experience helping people create digital products users genuinely enjoy. Through Fragments, I share practical UX insights, product reviews and research methods—and offer consulting, mentoring and masterclasses for founders, freelancers and growing teams

Luxury Fashion Websites And Typography
Design
1 Min Read

Luxury Fashion Websites And Typography

I recently reviewed several luxury fashion websites and noticed a striking similarity in their layout patterns and typography choices. While it’s clear their focus is on driving sales,…

Design,
1 Min Read
Gamification In Advertising 🕹️ FAQ
Design
3 Min Read

Gamification In Advertising 🕹️ FAQ

Gamification is a concept frequently encountered in the field of digital marketing and advertising, but in my experience brands don’t use it often. Here are some key points…

Creating Personas – The right Way
Design
2 Min Read
Difficulty:
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Creating Personas – The right Way

If you are into  design and/or marketing you have probably heard about Personas. They are  are very important for digital products, but also for advertising and marketing. The…

Design, UX,
2 Min Read