Build products people actually love to use.

I’m Katarina — Senior UX Researcher, Consultant, and curator of the Museum of UX.

I help teams turn confusing digital products into experiences people actually enjoy using.

The Museum of UX is my growing collection of real design mistakes, smart product decisions, and practical lessons every designer can learn from.

Card Sorting in FigJam: A Free Template for Better Information Architecture

Templates & Resources

July 31, 2026

3 Min Read

Card Sorting in FigJam: A Free Template for Better Information Architecture

Card sorting is one of the simplest and most useful methods in UX research, and FigJam is a perfect place to run it. I use it in client…

Templates & Resources

July 23, 2026

6 Min Read

How to Start the Conversation

Two free website discovery questionnaires — one for companies, one for NGOs Most website projects don’t fail at the design stage. They fail at the first meeting, when…

Who Invented the Link? Hypertext, the Internet and the WWW

Inteface History

July 20, 2026

5 Min Read

Who Invented the Link? Hypertext, the Internet and the WWW

How many links did you click today? Twenty? Two hundred? You probably didn’t count — clicking a link feels as natural as opening a door. But somebody had…

The Permanent Collection: Ten Heuristics That Refuse to Age

UX Museum

July 18, 2026

5 Min Read

The Permanent Collection: Ten Heuristics That Refuse to Age

Fragments United — from the archive of interfaces worth remembering Step inside. Mind the velvet rope. Every museum has a permanent collection — the pieces that survive changing…

How I Would A/B Test a Voice-First App for Seniors.

Case Studies

July 9, 2026

6 Min Read

How I Would A/B Test a Voice-First App for Seniors.

In my previous post, I introduced Margaret— a senior persona for a food delivery app — and a voice-first prototype built around her needs. While designing it, I…

July 6, 2026

3 Min Read

Rise Above the Generic: Designing for Real Users

Who are you designing for? It sounds like the most basic question in product design, and yet it is the one most often skipped. In this post —…

February 18, 2026

1 Min Read

Difficulty:

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Testing InVideo AI: Can It Really Create Videos From Prompts?

AI video tools promise a simple idea: type a prompt, get a finished video.I tested InVideo AI to see how far that promise actually goes—and where it breaks….

Design Review

September 6, 2024

1 Min Read

Luxury Fashion Websites And Typography

I recently reviewed several luxury fashion websites and noticed a striking similarity in their layout patterns and typography choices. While it’s clear their focus is on driving sales,…

Case Studies

August 4, 2024

3 Min Read

Gamification In Advertising 🕹️ FAQ

Gamification is a concept frequently encountered in the field of digital marketing and advertising, but in my experience brands don’t use it often. Here are some key points…

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