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Build products people actually love to use.

I’m Katarina — Senior UX Researcher, Consultant, and curator of the Museum of UX.

I help teams turn confusing digital products into experiences people actually enjoy using.

The Museum of UX is my growing collection of real design mistakes, smart product decisions, and practical lessons every designer can learn from.

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Creating Personas – The right Way

If you are into  design and/or marketing you have probably heard about Personas. They are  are very important for digital products, but also for advertising and marketing. The…

UX,
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