How I Would A/B Test a Voice-First App for Seniors.
In my previous post, I introduced Margaret— a senior persona for a food delivery app — and a voice-first prototype built around her needs. While designing it, I…
I’m Katarina — Senior UX Researcher, Consultant, and curator of the Museum of UX.
I help teams turn confusing digital products into experiences people actually enjoy using.
The Museum of UX is my growing collection of real design mistakes, smart product decisions, and practical lessons every designer can learn from.
In my previous post, I introduced Margaret— a senior persona for a food delivery app — and a voice-first prototype built around her needs. While designing it, I…
Who are you designing for? It sounds like the most basic question in product design, and yet it is the one most often skipped. In this post —…
AI video tools promise a simple idea: type a prompt, get a finished video.I tested InVideo AI to see how far that promise actually goes—and where it breaks….
I recently reviewed several luxury fashion websites and noticed a striking similarity in their layout patterns and typography choices. While it’s clear their focus is on driving sales,…
Gamification is a concept frequently encountered in the field of digital marketing and advertising, but in my experience brands don’t use it often. Here are some key points…
FigJam is a great tool for brainstorming and planning. It is very intuitive and easy to use. It goes hand in hand with Figma. It is easy to…
If you are into design and/or marketing you have probably heard about Personas. They are are very important for digital products, but also for advertising and marketing. The…