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Hi, I’m Katarina 👋

I’m a freelance Creative Director and educator with extensive experience in UX Design and Digital Advertising.  Welcome to Fragments United, my site where I blog, share insights, and write tutorials on these topics and more.

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Luxury Fashion Websites And Typography

I recently reviewed several luxury fashion websites and noticed a striking similarity in their layout patterns and typography choices. While it’s clear their focus is on driving sales,…

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Gamification In Advertising 🕹️ FAQ

Gamification is a concept frequently encountered in the field of digital marketing and advertising, but in my experience brands don’t use it often. Here are some key points…